The eyeshadow was actually very smooth and almost seemed a bit creamy, like a finely-milled creamy powder. I found it very easy to apply the eyeshadow to my eyelids and it was also very easy to blend it in with other colors, it also stayed on pretty long, longer than I expected it would! I was very happy with the color I got, it wasn't a bright outrageous blue, but a nice soft blue that really made my eyes pop. It was also a great shade to do a “smoky eye look”. The packaging is very cute, it's a screw top cap and pot and I found that this kind of packaging makes it a lot easier to get in there and get more color. I also like how the lid was clear and see-thru so you can see the color through the lid. Another thing I noticed was how much eyeshadow you get! Talk about more bang for the buck! There's definitely a lot of product to last you a long time.
Another thing I loved about it was the price! It was so affordable compared to other eyeshadows that don't even do the job, that you can pretty much own every color they have!
The only cons about this product I had was that I wish they had more colors! They only have fourteen colors, which isn't much of a wide selection of colors, but there is enough variety in the color batch to pull of pretty much any look. I plan on trying these eyeshadows in Sakurako (a baby pink) and Lily Song (a matte white). I definitely recommend that you try at least one of these awesome eyeshadows!